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How people use technology and its impact their lifes

Video script introduction every ages inventions, ours digital technologies access to internet more than 40% of the world has internet connection ~75% top 20 countries, ~25% 178 countries digital devices computers, laptops, smartphones, tablets, other smart devices search for information Google, Bing, others online shopping everything believed to be cheaper, everything on one place online video consumption grows by 100% every year Netflix in 190 countries consumer trends 2016 82% adults used internet daily 2015 78% 2006 57% (GB) summary digital technologies used everywhere Video link: https://www.youtube.com/watch?v=8-Tz1xRpU-s Slideshare link: https://www.slideshare.net/GaborRevesz2/how-consumers-use-technology-and-its-impact-their-lives

Apple's Marketing Mix (7Ps)

1. Products iPhone 7 Red https://www.o2.co.uk/shop/homepage/images/shop15/brand/apple/iphone7/apple-iphone-7-red-gallery-img-1.jpg Clear, simple, elegant design Wide range of products Strong Brand Name Apple has wide range of products such as smartphone, tablets, watches, laptops, computers, online services, etc. All of these are exclusive, high quality products. Their smartphones, known as iPhone, were the first ones in this category therefore they were one step ahead of their competitors. However this advantage has disappeared iPhones are still one of the most innovative smartphones on the market. These phones running iOS mobile operating system unlike the widely used Android. This makes the iPhone and iPad users more special they can feel like they are a part of a closed community, but this also made the rivalry stronger, there were popular applications which were not available on either iOS or Android, this problem doesn’t appear so often anymore. „The fi

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Yesterday's sunset over the Loch Morlich, Scotland