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Showing posts from September, 2017

Apple's Marketing Mix (7Ps)

1. Products iPhone 7 Red https://www.o2.co.uk/shop/homepage/images/shop15/brand/apple/iphone7/apple-iphone-7-red-gallery-img-1.jpg Clear, simple, elegant design Wide range of products Strong Brand Name Apple has wide range of products such as smartphone, tablets, watches, laptops, computers, online services, etc. All of these are exclusive, high quality products. Their smartphones, known as iPhone, were the first ones in this category therefore they were one step ahead of their competitors. However this advantage has disappeared iPhones are still one of the most innovative smartphones on the market. These phones running iOS mobile operating system unlike the widely used Android. This makes the iPhone and iPad users more special they can feel like they are a part of a closed community, but this also made the rivalry stronger, there were popular applications which were not available on either iOS or Android, this problem doesn’t appear so often anymore. „The fi

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Yesterday's sunset over the Loch Morlich, Scotland